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Soft Power in Hard Times: Uzbekistan, the ICCU, & Eurasian Prosperity

On the day of the official opening of the Islamic Civilization Center in Tashkent, the prestigious international publication Forbes released an analytical article, describing Uzbekistan’s project as a “new center of Eurasia” and highlighting its cultural-diplomatic and geostrategic significance.

The author of the article, renowned geopolitical analyst Kamran Bokhari, views the establishment of the Center as part of the large-scale transformations taking place in Uzbekistan — a transition from a regional player to an active participant in the architecture of global security, economy, and cultural cooperation. As noted in the publication: “The Center is a significant initiative demonstrating Uzbekistan’s historical role in shaping Islamic intellectual and cultural traditions across Eurasia.”

Forbes emphasizes that in the context of global instability and the “competition of ideas,” the Islamic Civilization Center is evolving not only as a cultural site but also as a strategic platform of soft power: “The Center has the potential to become an important venue for showcasing the model of tolerant Central Asian Muslim traditions and fostering constructive dialogue.”

The article also pays particular attention to the policies pursued under the leadership of President Shavkat Mirziyoyev, which are aimed at promoting the humanistic essence of Islam, strengthening international cooperation, and shaping a new image of the region.

According to the author, the Islamic Civilization Center is becoming a “symbolic and strategic pillar” of Uzbekistan’s emerging role as a cultural and diplomatic bridge between Eurasia, the Middle East, and South Asia.

The publication further notes that the establishment of the Center reinforces Uzbekistan’s position as a country capable of harmonizing its historical heritage with modern instruments of influence.

“Uzbekistan is transforming its civilizational heritage into a contemporary instrument of cultural power that supports global stability and sustainable development,” the article states.

Forbes assesses the opening of the Center not merely as a national event, but as part of a broader geoeconomic and geopolitical strategy. Within this framework, Tashkent is strengthening its position as one of the key hubs of Eurasia.

The article, published on the day of the Center’s opening, confirms the growing international interest in Uzbekistan and highlights its increasing role in shaping a new global balance through culture, science, and dialogue among civilizations.

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